In the last post, we discussed How to Write a Book Trailer. Have you figured out what you’re fighting for? Do you have those points in front of you?
Now, let’s sketch out a plan to persuade everyone that you should’ve won this argument. You get to leave the bounds of reality for this exercise.
Remember my daughter and the cat? I’ve decided I’m going to persuade my audience to rescue more animals. To do this, I’m going to use a four step formula known as AIDA.